Proposta de plano de ação: aplicação de ferramentas do lean manufacturing no setor de chaveiros na empresa XXW

Abstract

The promotional gift market in Brazil it is on constant growth, given its importance on marketing strategy an influence on customer behavior. Its commercialization is inserted in a seasonal market and therefore, attention is needed with the use of management system, and also with the utilization of resources. In this sense, our objective became the study of a key holder customization company, where it presented the need to improve its process, optimizing gains with the intent to improve its market competitiveness. In order to establish a diagnosis of the process and look for opportunities of improvement, it was implanted the Lean Manufacturing methodology, through it main tools and current records analysis. Their analysis indicated the need to made improvements in the alignment of the process flow and the layout of physical resources. Therefore, an adjustment was proposed in the current SOP, the rearrangement of the layout and the elimination of bottlenecks, thereby readjusting the cycle times in the new process mapping, consequently, a new flowchart of the production process of key holder customization.