Desafios e estratégias para a implementação e uso de plataformas digitais de gestão pública sob a perspectiva dos trabalhadores: um estudo de caso na Fundação Oswaldo Cruz

Abstract

The digital transformation in public management, driven by the Fourth Industrial Revolution, has reconfigured the relations between the State and society. In this context, digital platforms emerge as important tools for innovation and interaction with citizens. The main motivation for this research was to understand the dynamics established between workers in management with computerized systems and/or institutional digital platforms, identifying their characteristics and functionalities. Thus, the general objective was to analyze the interaction of the workers of the Oswaldo Cruz Foundation with the institutional digital environments, in the context of digital transformation, subsidizing the proposition of strategies for the critical and effective implementation of digital platforms in public management. The exploratory case study was conducted at the Oswaldo Cruz Foundation and its management workers as actors in the production of data, based on documentary analysis, questionnaires and semi-structured interviews. The quantitative approach, through factor and inferential analysis, of variables obtained in the questionnaires, allowed the proposition of a predictive model, the Scale of Acceptance and Use of Digital Platforms for Public Management, based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The qualitative approach, based on the content analysis of semi-structured interviews, allowed the proposition of strategies for the implementation of digital platforms, in a critical and effective way, in addition to a model for assessing the maturity of digital platforms for public management. The results highlight the importance of a digital government structured by Digital Public Management Platforms to promote social justice, citizen participation, digital inclusion and innovation. The research contributes to the field of public management, offering insights into the challenges and opportunities of digitalization in Brazilian public administration, and to the development of more efficient, effective, and sustainable public policies.